Genus is all about performance. We also pride ourselves on great customer service, enjoying conversations with our customers about their views and ideas concerning our products. It was a great day when Holly from Meridian, right in the centre of the Treasure Valley in Idaho USA, got in touch with her own feedback. Holly had discovered the hori hori knife, a tool developed in Japan and originally used by bonsai gardeners. It’s a garden tool trend that has swept over the USA. Holly was never without it in the garden, and wondered if Genus trousers could be adapted to carry a hori hori knife more easily.
Taking customer feedback seriously, but never having heard of a hori hori before, we invested in a knife to find out more about them. Wow! What an amazing discovery! No wonder Holly had been won over by the hori hori. This was such a versatile tool, good for digging, planting bulbs, cutting through tough roots and even stabbing slugs! We were won over by performance and great design. After months of looking for a supplier we found a Japanese company able to provide us with what we were looking for, and we have recently added the hori hori knife to our product range.
The design of our new 3-Season and All Weather trousers, was underway at just the same time. So we were able to build into the design two stab-proof pockets, one for secateurs and one that holds the sharpest of hori hori knives in absolute safety and comfort. Brilliant! We hope that Holly will be proud of her inspiration and the part she played in the development of Genus trousers. Our clothes focus on the gardener, and on providing performance products for the gardener, so we will always have ears for gardeners’ comments!
Genus is included in Francine Raymond's review of the best of gardening clothes in the Sunday Telegraph of 18 January 2015.
Francine Raymond has been wearing her Genus 3-Season Gardening Trousers and telling readers about it in the Sunday Telegraph of 1 February 2015
A third piece on Genus, this time featured in Helen Yemm's Pick of the Week in The Sunday Telegraph on 28 February 2015.
Thanks very much to the Telegraph for such wonderful coverage.
We have noticed a bit of a push in the gardening community recently for gardeners to think about planting traditional and other rose varieties, even the Great British Garden Revival had an episode covering roses. When it gets to February the spotlight really shines on roses as one of the most bought items to celebrate St Valentine’s day. The contemporary tradition of giving red roses representing heart held love to a partner or sweetheart takes on enormous proportions. In Britain an estimated 800 million blooms are sold in the Valentine’s period. There are things to ponder though. By whom and where are these roses produced? Last year the Guardian reported on the ethics of Valentine’s roses. They found that 70% or so of the roses sold in Britain come from the Lake Naivasha area, placing great demands on the water resources in the area, and whilst being the major export earner for Kenya, the benefits for local flower pickers and industry workers was far less clear. Maybe turning back to British produced in-season flowers (after all who can produce British rose blooms in the middle of cold wet February conditions?!) as well as ethically produced roses is something to consider. There is a "fair flowers fair plants" label displayed on some blooms, which guarantees the product comes from growers who operate in a fair manner. There are also some florists and producers who are turning away from roses altogether and producing Valentine’s bouquet’s with British flowers such as early tulips grown in Lincolnshire, anemones and beautifully scented narcissi from Cornwall and the Scillies. Consider standing out from the rest this year and giving something other than roses for Valentines!