Developing clothes for gardeners

Well it looks like 2016 is going to be a great year for Genus. There are lots of exciting developments on the horizon. This week we have been busy visiting the ISPO trade show in Munich. This is an amazing industry show covering sportswear and clothing and which includes hall after hall of fabric manufacturers and performance clothing companies.  We were at the show again looking at the latest innovations in technical fabrics that might help us develop our clothes for gardeners even further. Coming along to the show was pretty essential in the early days of our Genus trouser design process, and our new gardening gilet, and it's important to us that we keep innovating.

Whilst we might think of Germany as a technical and engineering nation, and just the right place to source the latest specialist materials, outside of the exhibition hall, it was interesting to notice that Germany is a gardening nation too.  The magazine racks were stuffed full of publications aimed at a wide range of gardeners, from the organic gardener, to the smallholder, the garden designer and the first timer.

Innovation and technical excellence seems to continue as a gardening theme too! For example, Berlin will be hosting the International Garden Festival again from April to October 2017. Centred on the Gardens of the World website, the IGF will add more gardens to the site including the re-creation of an English garden. Quite a technical and engineering feat.  The international festival will also be exhibiting new and contemporary approaches to urban park and green space designs. All very interesting for gardeners working at very large municipal scales as well as at more domestic levels.